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Вариант 000
1. Прочтите текст.
MARKETING AND PROMOTION
When a company starts to sell goods in a new market, they often do some market research to see if the project is feasible. They research (investigate) the market potential to see if they will make money by selling in, the new market (i.e. to see if the product is viable).
One way to assess the market potential is to take a stand to a Trade Fair where companies can exhibit samples of their products and see what response they get from prospective customers. The Trade Fair is an exhibition of goods, and a company exhibits a sample of its product at its stand. This is also a form of publicity (or advertising) and the company representative will probably hand out brochures to advertise (or promote) the product further. Often journalists (the press) write about the Trade Fair and sometimes companies hold a press conference if they want to promote a particular model or range. (Each different type of a car, a bike etc. is a model. All the different models made by a company make up its range. The full range of goods is normally displayed in the company's catalogue. The catalogue is a booklet or a brochure).
Another way of promoting (or publicizing) a new product is to place advertisements in magazines or newspapers. Advertisements are also called adverts or ads for short. A plan to do a lot of advertising of one product is called a campaign. Starting an advertising campaign on a new product is known as launching the product.
The aim of publicity/promotion is to interest customers, clients (or buyers ) in the product. Initially customers/clients might make inquiries about the product. When they decide to buy, they place an order. At a Trade Fair companies are trying to win (obtain) as many orders as possible. However, before a client places an order he wants to know many things: how long delivery takes, whether the company can supply spare parts, what the after sales service is like. (All the individual parts in a model are called components. If one of the components breaks the customer will want a spare part. If the product is complicated, skilled workers might be needed to fit spare parts or to service or maintain the machinery. Any maintenance or servicing the company does after it has sold the product is called after sales service).
1.1. Выберите правильный ответ.
1. Before starting to sell its product, a company often… .
· makes inquiries
· places an order
· does some market research
2. The Trade Fair is.. .
· market research
· an exhibition of goods
· after sales service
3. All different models made by a company make up its… .
· catalogue
· brochure
· range
4. A plan to do a lot of advertising of one product is called ...
· campaign
· press
· publicity
5. If one of the components of the machinery breaks, the customer will
want ...
· an order
· a spare part
· a catalogue
1.2. Найдите в тексте слова, которые можно употребить вместо слов, выделенных курсивом.
· The market research is often done to see if it is possible to launch a
product/project.
· A Trade Fair is a show where you can exhibit samples of your products.
· The full set of goods is normally displayed in the company's catalogue.
· Customers may ask questions about the products advertised.
· If the product is difficult, skilled workers will fit spare parts.
· It is very important for customers whether the company will give
them spare parts.
· When a company services the machinery after it has sold the product, it provides after sales service.
2. Употребите необходимые временные формы вместо инфинитивов в скобках.
1. How long you (to know) him? — I (to know) him since 1965. 2. He (to live) in Leningrad for two years and then (to go) to Siberia. 3. When he (to arrive)? — He (to arrive) at 2 o'clock. 4. I (to read) this book when I was at school. 5. I can't go with you as I (not to finish) my work. 6. The clock is slow. — It isn't slow, it (to stop). 7. You (to have dinner) yet? 8. The performance (to begin) at 7 o'clock and (to last) for 3 hours. We all (to enjoy) it. 9. The lecture just (to begin). You are a little late. 10. We (to miss) the tram. Now we'll have to walk. 11. You (to be) here before? — Yes, I (to spend) my holidays here last year. 12. You (to see) Kitty on Monday? 13. Where is Tom? — I (not to know). I (not to see) him today. 14. I (to lose) my pen. You (to see) it anywhere? 15. You ever (to try) to give up smoking? 16. Why you (to switch on) the light? It is not dark yet. 17. When it (to happen)? 18. He (to leave) for the Far East two years ago and I (not to see) him since. 19. The last post (to come)? 20. When you (to meet) him last? 21. You (to be) to the laboratory this week? 22. Why you (to take) my pen while I was out? You (to break) it.
3.Переведите, используя модальные глаголы must, should, to be to, need to и обороты to have to (to have got).
1. Тебе пришлось рано вставать вчера? - Да. 2. Вы не должны бояться делать ошибки, если хотите хорошо говорить по-английски. 3. К сожалению, мы вынуждены остаться в городе этим летом. 4. Тебе не следует начинать новую книгу, если ты не закончил читать эту. 5. Вам пришлось пойти к врачу еще раз? 6. Я думаю, вам следует послать ей цветы. Она их очень любит. 7. У меня была высокая температура, и мне пришлось пропустить эту лекцию. 8. Он должен ответить на эти письма сегодня или он может сделать это завтра? 9. Уроки кончились, но нам нужно было остаться в школе, мы не могли идти домой. 10. Ваш отец должен лечь в больницу. Он очень больной человек.
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